I recently bumped into this and I really liked it. The reason being that this is an excellent observation of human beings. Watching the different reactions to a glass box containing $100k is fascinating. Not only are people mesmerised by the box of cash, we are also observing a bunch of strangers who would never normally talk to each other interacting with one another over common ground. Money. In the current financial climate, this may come as no surprise…what did come as a surprise to me, and also brought slight disappointment, was that this commercial is for TheLadders.com. What is TheLadders.com? It is the world’s largest community catering exclusively to the $100k+ job market and $100k+ job seekers.
Of course, the ad itself is intuitive and interesting but I wished it had been for something else, like a charity or something less capitalist. I wished there had been a message there that would maybe have made people think rather than want.
